Transform Bottom Trawling
Evolving a global campaign website to unite fishing communities against the most destructive form of industrial fishing.
Evolving a global campaign website to unite fishing communities against the most destructive form of industrial fishing.
Year completed
2026
Project length
4 months
Working with
Services
Results
- Visual style refined to align with the rebrand
- New pages and functionality added to the existing site
- Custom plugin housing bespoke, reusable components
- Interactive members map
- Editorial testimonials section
Website
Overview
The Transform Bottom Trawling Coalition, powered by Blue Ventures, is a global movement of fishers and organisations campaigning to end destructive bottom trawling. The website needed to rally the public, support advocates and give the coalition's members a real sense of scale and solidarity.
I came on board to develop the existing WordPress site, refining the visual style throughout to bring it closer to the coalition's new brand, with its striking navy, acid green and ocean blues. Alongside this, I designed and built a series of new pages and functionality, housed in a custom plugin so it all stays consistent and easy for the team to manage.
The centrepiece is an interactive members map built with Mapbox, with branded markers, clustering, region and country filters, and a slide-up panel for each member, stripping away the default map look so it sits seamlessly within the brand. Fisher testimonies are at the core of the campaign, so the new testimonials section presents these powerful films in an editorial grid, with an accessible video player that keeps the focus on the people telling their stories.
Thanks to everyone involved
Chris, Elsa, Zélie, Steve and the wider team at Blue Ventures
