Plinx
Re-launching the online presence of construction safety & efficiency startup Plinx
Re-launching the online presence of construction safety & efficiency startup Plinx
Year completed
2023
Project length
Multiple years
Working with
Services
Results
- Modular design, allowing new pages to be published quickly and easily
- Visually distinctive design vs peers
- Improved customer user experience
Website
Overview
Working with Plinx started back in 2020, when Will Kinchin approached me to build a website he'd designed for Plinx's new brand he'd help launch. Initially I assisted with some UX & UI considerations but otherwise worked closely with Will to build and tweak his design.
Since then, I collaborated closely with Tommy, the founder of Plinx, to conceptualize a new version of their online safety platform. This platform manages various physical products they sell and presents the collected data in actionable and understandable formats for clients. I'd love to share some of this work in another project in the future.
In 2022/23 I was also involved in a website re-fresh, with the aim of improving information legibility and responding the customer feedback. The work imagery further down the page is the result of this project.
Plinx initially worked with another agency on the marketing and messaging of the brand & product, and as part of this new pages were introduced. These were defintetly an improvement, but they also lost too much of what made the brand feel unique and exciting. To help with this I then lead the re-design and development to find a happy middle ground.
Project images
