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MOMA wales

Digital platform for Welsh modern art gallery, featuring exhibitions, artist profiles, events and more.

Digital platform for Welsh modern art gallery, featuring exhibitions, artist profiles, events and more.

Expressive oil painting of a figure lying in a landscape in warm reds and yellows

Year completed

2021

Project length

6 months

Working with

Services

  • Consultancy
  • Digital branding
  • UX & UI design
  • Front-end development
  • WordPress integration
  • E-Commerce

Results

  • Flexible module design, allowing the website team to build new pages quickly and easily
  • Increase in sales of both gallery products and art
  • Multi language website
  • Shop and events system

Website

moma.cymru

Overview

I collaborated with another agency to lead the design and build of this deceptively complex website. There was no brand really, just a website, logo and a key colour. But from this we created a design system that feels modern, but also allows the subject matter of the site to stand out the most.

This sprawling website grew from the simple website they had previously, to a multi-lingual showcase and shop for art, online-presence for the gallery itself and what it offers, such as ticketed events and space hire. All whilst being simple to use on a range of devices and screen sizes.


Project images

MOMA Machynlleth website on a tablet promoting the Tabernacle Art Competition 2024 with a gallery photo
MOMA Machynlleth donate page on mobile, tablet and desktop with the Y Tabernacl stone sign
Three mobile screens of the MOMA Machynlleth website showing the menu, homepage and The Tabernacle page
MOMA Machynlleth artwork page for Bracken Wall on desktop and mobile
MOMA Machynlleth website page shown as a full-length layout
MOMA Machynlleth website with the navigation menu open over The Tabernacle page
MOMA Machynlleth news page with a concert photo and festival artwork
MOMA Machynlleth Tabernacle Collection page with a grid of paintings
MOMA Machynlleth collection page with a spotlight on artworks and visiting information
Three mobile screens of the MOMA Machynlleth website showing what's on, upcoming events and visiting info
MOMA Machynlleth online shop books page
MOMA Machynlleth what's on page with events and the 40th anniversary logo

Illustration of a pink and a purple character with speech-bubble mouths talking on a dark background

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